Project Look Sharp Executive Director presents at Longview on Presidential Campaigns

ITHACA, NY-Cyndy Scheibe, Executive Director and Founder of Project Look Sharp, presented at Longview Care Community in Ithaca, NY. Scheibe’s presentation was on Media Constructions of Presidential Campaigns:  What We’ve Learned from the Past and How We Can Make Sense of the Present. Project Look Sharp offers an online document-based critical thinking and media literacy kit for teaching the history of presidential campaigns from 1800 to 2008. This kit, Media Construction of Presidential Campaigns, is an engaging document-based multi-media kit for integrating critical thinking and media literacy throughout the US history curricula.


This high interest multi-media kit gives upper level middle school, high school, and college teachers the materials and training to lead students through engaging classroom analysis of 180 campaign documents including, newspaper articles, political cartoons, election songs, TV ads, and more.  This kit will help to develop essential critical thinking and media literacy skills while delivering and reinforcing core American history knowledge.


Project Look Sharp now has 16 media literacy kits that include detailed teacher guides and lessons for classroom decoding of historic documents for K-12 classroom teachers through the college level. All kits are available free online with hard copy kits sold at cost through Ithaca College bookstore.


Project look Sharp is Ithaca College’s Media Literacy Initiative. From day one, Ithaca College prepares students for personal and professional success through hands-on experience with internships, research and study abroad. Its integrative curriculum builds bridges across disciplines and uniquely blends liberal arts and professional study. Located in New York’s Finger Lakes region, the College is home to 6,100 undergraduate and 400 graduate students and offers over 100 degree programs in its schools of Business, Communications, Humanities and Sciences, Health Science and Human Performance, and Music.



For more information, please email Media Outreach Intern Jen Segal at



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