Cyndy Scheibe of Project Look Sharp presents at NCTE Las Vegas

Cyndy Scheibe, co-founder and executive director of Project Look Sharp presented a panel discussion at the National Council for Teacher’s of English (CTE) Conference in Las Vegas, Nevada on November 16th. Her presentation was titled: Visual Literacy: Reading for Meaning in a Multimedia World. Her co-presenters were Faith Rogow and Frank Baker.

The focus of her interactive discussion was to extend literacy skills beyond print by using curriculum-driven approaches to media literacy education and inquiry-based methods that build visual literacy and ELA skills.

The 21st century demands that educators become proficient in teaching visual and audiovisual texts in addition to print, highlighting the need for new and interactive approaches using new media technologies.

Her presentation focused on how teachers can use inquiry-based media literacy approaches to help student build visual literacy and critical thinking skills. Her presentation was interactive and invited participants to use laptop computers provided by ISTE using a host of visual materials on designated websites that will also be accessible after the conference.

The presentation engaged presenters with ideas of visual decoding, while providing handouts to help educators put these techniques into practice immediately in their own classrooms in ways that don’t require additional time or resources.  The discussion followed-up with including the benefits of using visual media and popular culture content to engage underserved populations and disinterested students, while solidly addressing core standards and deepening both reading and writing skills.

Project look Sharp is Ithaca College’s Media Literacy Initiative. Project Look Sharp supports the integration of critical thinking through media literacy in school curriculum and teaching. They do this through developing and providing lesson plans, media materials, training, and support for educators at all education levels. The purpose of media literacy education is to help individuals of all ages develop the habits of inquiry and skills of expression they need to be critical thinkers, effective communicators, and active citizens in today’s world.

From day one, Ithaca College prepares students for personal and professional success through hands-on experience with internships, research and study abroad. Its integrative curriculum builds bridges across disciplines and uniquely blends liberal arts and professional study. Located in New York’s Finger Lakes region, the College is home to 6,100 undergraduate and 400 graduate students and offers over 100 degree programs in its schools of Business, Communications, Humanities and Sciences, Health Science and Human Performance, and Music.



For more information, please email Media Outreach Intern Jen Segal at



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